Mobile UI Design (food & beverage)

LikeWize is a mobile/web platform dedicated to connecting like-minded consumers based on health requirements, and taste preferences, to improve their purchasing decisions. This is a product concept of Jeff Nixon Creative LLC and is currently live in the iTunes app store. My involvement was from inception through every business and development process through to go-live in November of 2014. The steps of the process include; market research, product research, user research, domain research, business strategy, design, and product management. The Product Management process was conducted through an agile process, managing a backlog on Trello, testing, bug reports, and so on. This is an on going project and something I am quite passionate about. It is inspired by the failure of Prop 37, labeling goods, and is intended to address the apparent demand for consumers knowing what is in their food as well as the rapid growth of auto-immune diseases, and food allergies, in the United States. If you will take the time to download the app and provide me with feedback would greatly appreciated, otherwise, I hope you appreciate the work put into the creation of this product. Cheers.




Project Description

LikeWize is a mobile application dedicated to connecting like-minded
consumers based on health, and taste, preferences to improve their purchasing decisions. The MVP addressed adult beverages, and related products, based on the social nature of those categories. In-depth market research exposed potential market value along with resources supporting the assumed user needs.






Business Plan

I drafted a business plan, highlighting perceived market value, competitive analysis, cost associated, phased growth, scalability,  sale and market strategy, etc. as a reference for the product road map and to track my success through each step. I view the business plan as a living document, and every changing, as the market shifts, resources develop, and new ideas culminate. The strategy is crystal clear and product is well on it’s way.






Wireframes

Each screen was rendered in a low fidelity wire frame to work through and caprture features needed prior to fleshing out the UI in high-res. This allowed for a rappid iterative process, quickly defining UI elements needed per screen and thinking through interactions, technical requirements, etc.






Flow Diagram

After research on system configurations, API resources, tech specs and user-interviews were conducted, a click-able prototype via Axure was put together and tested to iron out the details. As feedback came in, the product began to take shape and deliverables began to develop. A flow diagram was delivered to the development team to communicate the intended navigation.








Design Concept

The UI design concept was derived from a demographic study, identifying the target market as Whole Food, Trader Joe’s, BevMo, and Farmer Market shoppers. Not all users fit this demographic but ironically, the edge cases, being beer, wine and spirits consumers not concerned with health and only “new, tasty products”, happen to identify with similar visual aesthetics.








The MVP

Some key challenges in defining the MVP were ease-of-use and accuracy. Being that the Rate screen brings the most value to the product, ease-of-use was a major concern. How do I get the user in, rate a product accurately, yet with the most minimal amount of time in order to collect their data and keep them coming back? Yet, a clear delineation in the rating scale was needed to test the algorithm. A basic button-activated, rating scale, modeled after Pandora, was initiated.








UI Specifications

The MVP targeted iPhone users and was built out to accommodate iPhone 4 and 5 specifications. Each screen’s assets were separated and labeled for xcode and delivered for development alongside a document highlighting UI layout, feature specifications and interactions. Initial development followed a waterfall approach and bug fixes followed aspects closely related to the agile process.




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